Charmaine Li

Hii. I’m a Toronto-born writer and editor, living in Berlin. I mostly cover art, design and technology—and the ways in which they intersect. I also write about anything else that leads me into a(n internet) rabbit hole. 

         My writing has appeared in print and online publications such as Newsweek, AnOther, CNN Travel, Kinfolk Magazine, Dazed Digital, Broccoli Magazine and mono.kultur among many others.

I’m the founder of ONEIRIC.SPACE, an experimental research platform dedicated to exploring our relationship to dreams and the unconscious through an interdisciplinary lens. It consists of the online magazine, a monthly newsletter, events and special projects.

        Previously, I was an editor at iGNANT, senior editor at and an editor at Vertical Media.


I also work with companies and institutions to develop content strategies, advise on brand publications and create content. I’ve worked with clients including MINI, Helmholtz Association of Research Centers, Zalando, DLD, ArtRebels, Factory Berlin, Samsung NEXT and Startup Guide.


For commissions, coffees or CVs, email me: 


Image by Ana Šantl





1. personal projects
— Lit in Berlin
2. editorial direction & strategy
3. content creation & strategy
— Startup Guide
– WeWork
— Zalando x Bread&Butter
– A. Lange & Söhne
– Factory Berlin

MINI, Helmholtz Association of Research Centers, Zalando x Bread&Butter, ArtRebels, DLD, A. Lange & Söhne, Samsung NEXT, Factory Berlin, co-matter, WeWork, Startup Guide, Berlin Travel Festival

1. personal projects

ONEIRIC.SPACE (2019-present) is an online magazine that explores our relationship to dreams and the unconscious through intimate interviews with individuals from the worlds of art, culture, science, philosophy and beyond. The logo and website were designed and developed by Studio Push.
︎Editorial concept 
︎Interview features
︎Newsletter copy

Lit in Berlin (2016-2017) was a newsletter highlighting events in the world of reading, writing and publishing in Berlin. The Facebook page is still alive here

︎Newsletter strategy ︎Copywriting
︎Text & image experiments

Sample Lit in Berlin newsletter magazine issues:
︎Nº 12: Hints from the unconscious
︎Nº 15: Facing ourselves, facing our realities
︎Nº 16: Coming to terms with uncertainty

2. editorial direction

iGNANT is an award-winning online magazine featuring contemporary art, design, fashion, photography and architecture. During my time as an editor, I interviewed the likes of Alicja Kwade, Sanghyeok Lee and Ann Duk Hee Jordan.

Mark Dorf, //_path/untitled21 is a digital publication covering European startups, tech entrepreneurship and innovation across an array of sectors. During my time as Senior Editor, I interviewed the founders of WeTransfer, Ace & Tate, ResearchGate, MUBI, TransferWise, N26, Clue, Ecosia, Zendesk, The Food Assembly and Babbel.

Editor (2015)
︎Editorial strategy 
︎Developing storytelling concepts
︎Researching, conducting interviews and writing features on artists, designers and architects
︎Writing sponsored content for brand collabs with Converse, Fritz Hansen and Absolut Vodka
︎Social media copy
︎Tracking audience growth

Image credit: Mark Dorf, //_path/untitled21

Senior Editor (2014-2015)
︎Editorial strategy
︎Developing article formats
︎Researching, conducting interviews and writing in-depth
︎Editing and fact-checking guest contributions
︎Writing sponsored content for brand collabs with MOO and WeWork
︎Newsletter copy
︎Social media copy
︎Tracking audience growth

Screenshot of Clue

3. content creation & strategy

Startup Guide is a publishing and media company that produces guidebooks and online content to help entrepreneurs navigate and connect with different startup scenes across the world. Between from 2017-2019, I’ve worked on more than 15 Startup Guide books writing articles for various chapters as well as sponsored content. 

WeWork—Event coverage of the Creator Awards Berlin 2018
I was commissioned to write a series of articles for WeWork’s Creator Awards Berlin in 2018. 

Zalando—Bread & Butter 

A. Lange & Söhne—in collaboration with Sebastian Kite, Continuum (2017)

Continuum is a multi-sensory installation exploring the phenomenon of colour perception in the human experience. Two projectors face each other at opposite ends of a space with a stainless-steel lattice structure of two-way mirrors and screens stationed in-between. More of the text here.

Factory Berlin is an international community of innovators and changemakers who empower each other to create, share and disrupt. For Factory Berlin Magazine, I wrote about companies like ReDI School, Tactical Tech, VOJD Studios and ElektroCouture as well as topics like how startups can tap into the power of copywriting, attracting talent for your startup, bootstrapping and how to raise seed funding for a startup among many others. 

Head of Content (2017-2018)
︎Editorial strategy for the books & website
︎Editing book articles, website copy and the newsletter
︎Copywriting for books, website, products and marketing materials

Senior Writer (2018-2019)
︎Sponsored content creation for the books—I worked with various international organizations/companies including:

︎Drosos Foundation
︎Knight Foundation
︎GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)
︎Japan External Trade Organization (JETRO)
︎Paris Region
︎FrankfurtRheinMain GmBh
︎SAP/SAP Next-Gen
︎Misubishi Estate
︎BCG Digital Ventures

︎Interview features with nominees and award-winners
︎Event coverage of the Creator Awards Berlin 2018

︎Content creation for the lead up to the festival

︎Interview features with festival partipants, performers and collaborators
︎Copywriting (website, newsletter and social media)

︎Exhibition text
︎Press release

Photography by Peter Guenzel.

︎Content creation
︎Interview features
︎Entrepreneurial resource articles

Photography by Ana Šantl