is a Toronto-born writer and editor living in Berlin.


(2)PROJECTS


EDITORIAL CONTENT
& STRATEGY

In addition to writing and editing, I work with companies, institutions and agencies
on editorial strategy and storytelling.

       

SELECTED CLIENTS

AMBUSH®, aeyde, Fritz Hansen, artek, MINI (A/D/O), Zalando (Bread & Butter), GOAT,
Kickstarter, A. Lange & Söhne, Protein, Samsung NEXT, Startup Guide, Factory Berlin,
Helmholtz Association of German Research Centers (HIDA), Quantaum Valley Lower Saxony 



✶ CASE STUDIES ✶ 



CLIENT 


PROJECT 












AMBUSH®

(fashion, culture)


began as an experimental line of jewelry – innovative pop art inspired designs capturing a distinct Tokyo aesthetic – and evolved into designing unisex collections

BRANDED PUBLICATION · RESEARCH · INTERVIEWS · EDITORIAL CONTENT



aeyde
(fashion)


is a footwear and accessories house based in Berlin

BRANDED PUBLICATION · COLLECTION TEXTS · COPYWRITING (WEBSITE, SOCIAL MEDIA, NEWSLETTERS) · RESEARCH · INTERVIEWS · COPYEDITING






FRITZ HANSEN 
(design, furniture)


is a Danish furniture design company that embodies a modern, Nordic lifestyle and collaborates with visionary artists, designers and architects from around the world. The brand has collaborated with Arne Jacobsen, Cecilie Manz and Poul Kjærholm, among others

BRANDED PUBLICATION · RESEARCH · INTERVIEWS · EDITORIAL CONTENT

2021



For AMBUSH® UNIVERSE, I write articles about artists and creators that shape the  label.







2020—2021  


As aeyde’s freelance content editor, I wrote collection texts and copy for the brand’s newsletter and social media channels. For the online Magazin, I interviewed model Lou Schoof, artist Bikôkô, and photographer Kaila Wyatt.





2020


For Fritz Hansen’s The Journal – which features design stories, interviews and recommendations – I conducted interviews with artists and designers about their work and philosophy. I wrote about ikebana (the Japanese art of floral arranging) and transforming interior spaces with texture.








A/D/O JOURNAL BY MINI

(design, sustainability)


was an online magazine exploring the future of design and architecture, powered by MINI 

BRANDED PUBLICATION · RESEARCH · INTERVIEWS · CONTENT CREATION

2019—2020


For the journal, I wrote profiles on designers, architects and creators, including Yellow Nose Studio, Sanghyeok Lee, Yasmin Bawa, and MONOM. I also wrote features on how food waste is transformed into furniture and the future of 3D printing.







HELMHOLTZ ASSOCIATION OF GERMAN RESEARCH CENTERS 

(science, technology)


is the largest scientific organization in Germany. It contributes to solving the grand challenges facing society, science and the economy by conducting top-level research in six research fields

RESEARCH · INTERVIEWS · CONTENT CREATION

2020


For the Helmholtz Data Information Academy (HIDA), I interviewed scientists about why their research is important in the face of climate change and the role of data science in their work. I’ve written about how machine learning can help improve cities of the future and how big data can be used to understand our oceans.









IGNANT
(art and design)


is an online magazine and production company

BRANDED CONTENT ·  RESEARCH · INTERVIEWS · CONTENT CREATION

2017


I interviewed artists and craftspeople as well as wrote articles for iGNANT’s brand collaborations with Samsung and A. Lange & Söhne.





STARTUP GUIDE

(entrepreneurship)


is a publishing and media company that produces guidebooks to help entrepreneurs navigate different startup scenes across the world

CONTENT STRATEGY/MARKETING · MISSION/VISION STATEMENTS · COPYWRITING · INTERVIEWS · EDITORIAL DIRECTION OF BOOKS · EDITING · PROOFREADING · EDITORIAL CONSULTING FOR SPONSORSHIPS · PRESS RELEASES


2017—2019


As the Head of Content(2017-2018), I developed an overarching content strategy and tone of voice guide that align with Startup Guide’s overall vision and values. As the Senior Writer(2018-2019), I created branded content for our books in partnership with insitutions and companies including Drosos Foundation, Knight Foundation, Japan External Trade Organization, SAP, Mitsubishi Estate, Airbus, BCG Digital Ventures, among many others.


FACTORY BERLIN
(technology)


is an international community of innovators and changemakers

BRANDED PUBLICATION · RESEARCH · INTERVIEWS · CONTENT CREATION

2016—2017


For Factory Berlin’s Magazine, I wrote profiles about startups like ReDI School, Tactical Tech and VOJD Studioes as well as features on attracting talent for your startup, bootstrapping and how to raise seed funding, among many others.