is a Toronto-born writer living in Berlin.
(2)PROJECTS
EDITORIAL CONTENT
& STRATEGY
SELECTED CLIENTS
AMBUSH®, Aeyde, Fritz Hansen, artek, Mytheresa, MINI, ArtRebels, GOAT,
Museum für Gegenwartskunst Siegen, Kickstarter, A. Lange & Söhne, Samsung NEXT,
Helmholtz Association of German Research Centers (HIDA), Startup Guide, Factory Berlin,
Quantum Valley Lower Saxony
✶ CASE STUDIES ✶
CLIENT
PROJECT
AMBUSH®
(fashion, culture)
is Tokyo-based fashion label that began as an experimental jewellery line
BRANDED PUBLICATION · RESEARCH · INTERVIEWS · EDITORIAL CONTENT
Aeyde
(fashion)
is a footwear and accessories house based in Berlin
BRANDED PUBLICATION · COLLECTION TEXTS · COPYWRITING (WEBSITE, SOCIAL MEDIA, NEWSLETTERS) · RESEARCH · INTERVIEWS · COPYEDITING
FRITZ HANSEN
(design, furniture)
is a Danish furniture design company
BRANDED PUBLICATION · RESEARCH · INTERVIEWS · EDITORIAL CONTENT
2021
For AMBUSH® UNIVERSE, I wrote articles about artists and creators that shape the label including Zhong Lin, Vicki King and Chiharu Shiota.
2020—2021
As Aeyde’s freelance content editor, I wrote collection texts and copy for the brand’s website, online magazine, newsletter and social media channels.
2020
For Fritz Hansen’s The Journal, I conducted interviews with artists and designers about their work and philosophy. I wrote about ikebana and transforming interior spaces with texture.
A/D/O JOURNAL BY MINI
(design)
was an online magazine exploring the future of design and architecture, powered by MINI
BRANDED PUBLICATION · RESEARCH · INTERVIEWS · CONTENT CREATION
2019—2020
For the journal, I wrote profiles on designers, architects and creators, including Yellow Nose Studio, Sanghyeok Lee, Yasmin Bawa, and MONOM. I also wrote features on how food waste is transformed into furniture and the future of 3D printing.
HELMHOLTZ ASSOCIATION OF GERMAN RESEARCH CENTERS
(science, technology)
is a scientific organization in Germany that contributes to solving challenges facing society, science and the economy by conducting top-level research in six research fields
RESEARCH · INTERVIEWS · CONTENT CREATION
2020
For the Helmholtz Information & Data Science Academy (HIDA), I interviewed scientists about the role of data science in their work and why their research is important in the face of climate change. I wrote about how machine learning can help improve cities of the future, climate data from sea and ice, and how big data can be used to understand our oceans.
IGNANT
(art and design)
is an online magazine and production company
BRANDED CONTENT · RESEARCH · INTERVIEWS · CONTENT CREATION
2017
I interviewed artists and craftspeople as well as wrote articles for iGNANT’s brand collaborations with Samsung and A. Lange & Söhne.
STARTUP GUIDE
(tech, entrepreneurship)
is a publishing and media company that produces guidebooks to help entrepreneurs navigate different startup communities across the world
CONTENT STRATEGY/MARKETING · MISSION & VISION STATEMENTS · COPYWRITING · INTERVIEWS · EDITORIAL DIRECTION OF BOOKS · EDITING · PROOFREADING · EDITORIAL CONSULTING FOR SPONSORSHIPS · PRESS RELEASES
2017—2019
As the Head of Content(2017-2018), I developed an overarching content strategy and tone of voice guide. As the Senior Writer(2018-2019), I created branded content for our books in partnership with insitutions and companies including Drosos Foundation, Knight Foundation, Japan External Trade Organization, SAP, Mitsubishi Estate, Airbus, BCG Digital Ventures, among many others.
FACTORY BERLIN
(tech)
is a Berlin-based network
BRANDED PUBLICATION · RESEARCH · INTERVIEWS · CONTENT CREATION
2016—2017
For Factory Berlin’s Magazine, I wrote profiles on ReDI School and Tactical Tech as well as features on attracting talent for your startup, bootstrapping and how to raise seed funding.