is a Toronto-born writer living in Berlin.


(2)PROJECTS


EDITORIAL CONTENT
& STRATEGY



       

SELECTED CLIENTS

AMBUSH®, Aeyde, Fritz Hansen, artek, Mytheresa, MINI, ArtRebels, GOAT,
Kickstarter, A. Lange & Söhne, Samsung NEXT, Startup Guide, Factory Berlin,
Helmholtz Association of German Research Centers (HIDA),
Quantum Valley Lower Saxony 



✶ CASE STUDIES ✶ 



CLIENT 


PROJECT 

















AMBUSH®

(fashion, culture)


is Tokyo-based fashion label that began as an experimental jewellery line

BRANDED PUBLICATION · RESEARCH · INTERVIEWS · EDITORIAL CONTENT






Aeyde
(fashion)


is a footwear and accessories house based in Berlin

BRANDED PUBLICATION · COLLECTION TEXTS · COPYWRITING (WEBSITE, SOCIAL MEDIA, NEWSLETTERS) · RESEARCH · INTERVIEWS · COPYEDITING




FRITZ HANSEN 
(design, furniture)


is a Danish furniture design company 

BRANDED PUBLICATION · RESEARCH · INTERVIEWS · EDITORIAL CONTENT

2021



For AMBUSH® UNIVERSE, I wrote articles about artists and creators that shape the label including Zhong Lin, Vicki King and Chiharu Shiota.







2020—2021  


As Aeyde’s freelance content editor, I wrote collection texts and copy for the brand’s website, online magazine, newsletter and social media channels. 






2020


For Fritz Hansen’s The Journal, I conducted interviews with artists and designers about their work and philosophy. I wrote about ikebana and transforming interior spaces with texture.








A/D/O JOURNAL BY MINI

(design)


was an online magazine exploring the future of design and architecture, powered by MINI 

BRANDED PUBLICATION · RESEARCH · INTERVIEWS · CONTENT CREATION

2019—2020


For the journal, I wrote profiles on designers, architects and creators, including Yellow Nose Studio, Sanghyeok Lee, Yasmin Bawa, and MONOM. I also wrote features on how food waste is transformed into furniture and the future of 3D printing.







HELMHOLTZ ASSOCIATION OF GERMAN RESEARCH CENTERS 

(science, technology)


is a scientific organization in Germany that contributes to solving challenges facing society, science and the economy by conducting top-level research in six research fields

RESEARCH · INTERVIEWS · CONTENT CREATION

2020


For the Helmholtz Information & Data Science Academy (HIDA), I interviewed scientists about the role of data science in their work and why their research is important in the face of climate change. I wrote about how machine learning can help improve cities of the future, climate data from sea and ice, and how big data can be used to understand our oceans.









IGNANT
(art and design)


is an online magazine and production company

BRANDED CONTENT ·  RESEARCH · INTERVIEWS · CONTENT CREATION

2017


I interviewed artists and craftspeople as well as wrote articles for iGNANT’s brand collaborations with Samsung and A. Lange & Söhne.





STARTUP GUIDE

(tech, entrepreneurship)


is a publishing and media company that produces guidebooks to help entrepreneurs navigate different startup communities across the world

CONTENT STRATEGY/MARKETING · MISSION & VISION STATEMENTS · COPYWRITING · INTERVIEWS · EDITORIAL DIRECTION OF BOOKS · EDITING · PROOFREADING · EDITORIAL CONSULTING FOR SPONSORSHIPS · PRESS RELEASES


2017—2019


As the Head of Content(2017-2018), I developed an overarching content strategy and tone of voice guide. As the Senior Writer(2018-2019), I created branded content for our books in partnership with insitutions and companies including Drosos Foundation, Knight Foundation, Japan External Trade Organization, SAP, Mitsubishi Estate, Airbus, BCG Digital Ventures, among many others.


FACTORY BERLIN
(tech)


is a Berlin-based network

BRANDED PUBLICATION · RESEARCH · INTERVIEWS · CONTENT CREATION

2016—2017


For Factory Berlin’s Magazine, I wrote profiles on ReDI School and Tactical Tech as well as features on attracting talent for your startup, bootstrapping and how to raise seed funding.