is a Toronto-born writer and editor living in Berlin.


(2)PROJECTS


CONTENT CREATION
& STRATEGY

In addition to writing and editing, I work with companies, institutions and agencies to understand their audience, create engaging content and advise on content/editorial strategies.

       

SELECTED CLIENTS

MINI (BMW Group), ArtRebels, Zalando, Samsung NEXT, DLD, WeWork,
Helmholtz Association of German Research Centers, Berlin Travel Festival,
A. Lange & Söhne, Factory Berlin, Startup Guide, rethink



✶ CASE STUDIES ✶ 



A/D/O JOURNAL BY MINI

(design, sustainability)


was an online magazine exploring the future of design. 

BRANDED PUBLICATION · RESEARCH · INTERVIEWS · CONTENT CREATION

2019—2020


I wrote profiles on designers, architects and creators, including Studio Drift, Yellow Nose Studio, MONOM and Mimycri.
        I also wrote features on how food waste is transformed into furniture, how architecture can help repair a broken planet and the future of 3D printing.







ARTREBELS

(business, culture)


is a cultural design studio for unconventional thinking and purposeful doing

RESEARCH · CONTENT CREATION

2020


For a zine on rethinking business to help build a more equitable world, I wrote about Kickstarter cofounder Yancey Strickler and his business philosophy that looks beyond profit.











HELMHOLTZ ASSOCIATION OF GERMAN RESEARCH CENTERS 

(science, technology)


is the largest scientific organization in Germany. It contributes to solving the grand challenges facing society, science and the economy by conducting top-level research in six research fields

RESEARCH · INTERVIEWS · CONTENT CREATION





STARTUP GUIDE

(entrepreneurship)


is a publishing and media company that produces guidebooks to help entrepreneurs navigate different startup scenes across the world

CONTENT STRATEGY/MARKETING · RESEARCH · WRITING MISSION/VISION STATEMENTS · COPYWRITING · INTERVIEWS · EDITORIAL DIRECTION OF BOOKS · EDITING · PROOFREADING · EDITORIAL CONSULTING FOR SPONSORSHIPS · PRESS RELEASE 

2020—present


For the Helmholtz Data Information Academy (HIDA), I interview scientists about why their research is important in the face of climate change and the role of data science in their work. I’ve written about how machine learning can help improve cities of the future and how big data can be used to understand our oceans.







2017—2019 


As the Head of Content(2017-2018), I developed an overarching content strategy and tone of voice guide that align with Startup Guide’s overall vision and values. 
        As the Senior Writer(2018-2019), I created branded content for our books in partnership with insitutions and companies including Drosos Foundation, Knight Foundation, Japan External Trade Organization, SAP, Mitsubishi Estate, Airbus, BCG Digital Ventures, among many others.





A. LANGE & SÖHNE
(art, design)


is a German luxury watch-maker

EXHIBITION TEXT · RESEARCH · PRESS RELEASE

2017 


For a collaboration between A. Lange & Söhne and British-German artist Sebastian Kite, I wrote the press release and exhibition text for Continuum, a multi-sensory installation exploring the phenomenon of colour perception in the human experience.





BREAD & BUTTER
BY ZALANDO

(fashion, culture)


was a “Festival of Style and Culture” that brought the likes of Vivienne Westwood, Adwoa Aboah, M.I.A. and FKA twigs to Arena Berlin

COPYWRITING · INTERVIEWS ·  PROOFREADING

2017


On the occasion of Bread & Butter 2017, I joined Zalando’s content team to write website copy, blog posts, newsletters and social media copy in the lead up to the three-day event. 




FACTORY BERLIN
(culture, technology) 


is an international community of innovators and changemakers 

BRANDED PUBLICATION · RESEARCH · INTERVIEWS · CONTENT CREATION

2016—2017


For Factory Berlin’s Magazine, I wrote profiles about startups like ReDI School, Tactical Tech, VOJD Studios as well as features on attracting talent for your startup, bootstrapping and how to raise seed funding, among many others. 






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